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    Drive to Retail

    CHALLENGE

    A challenger brand furniture company wanted to gain market share without having the deep pockets of big chains in the space. The client’s primary goal was to increase brand engagement with consumers and drive store traffic into the store. The secondary goal was to build brand recognition and credibility with businesses for larger B2B sales.

    APPROACH

    Our team worked to develop and implement a 360 omni-channel campaign. Using social media, email, radio, public relations and community outreach campaigns we would seek to reach their audience wherever they where. The campaign sought to inform and engage the public, with a conservative advertising and marketing budget.

    RESULTS

    Our team was able to cross over their break-even benchmark into profitability and foot traffic across stores increased by 245%. The furniture store experience increased brand recognition and sales grew to $2m.

    BB3 Advertising Group
    Does CTV advertising really work?
    Ariel Brooks Benz
    • May 16
    • 2 min

    Does CTV advertising really work?

    Does CTV advertising really work? This is one of my favorite questions I get from both new clients and existing clients. Another favorite...
    Influencer Marketing vs Display Advertising
    Mia Skwiot
    • Aug 20, 2021
    • 3 min

    Influencer Marketing vs Display Advertising

    Do you ever feel like the amount of ads you see online and on social media outnumber the content you’re looking for? Despite that, do you...
    WHAT MAKES A GREAT TV COMMERCIAL?
    cvalentine1
    • Aug 2, 2021
    • 3 min

    WHAT MAKES A GREAT TV COMMERCIAL?

    The world's first television commercial aired on July 1, 1941, running for $9. The ad was for Bulova Watches and appeared during a game...
    Say goodbye to cookies!
    Honor Brooks
    • Jun 24, 2021
    • 2 min

    Say goodbye to cookies!

    Cookies have been tracking our online behavior for years, building detailed profiles consisting of our interests, spending habits, and...
    Branded content and influencer marketing make up an increasingly larger share of digital ad budgets
    Mia Skwiot
    • Apr 30, 2021
    • 2 min

    Branded content and influencer marketing make up an increasingly larger share of digital ad budgets

    What was once a simple photo-sharing app has turned into an advertising powerhouse. Of course, we’re talking about Instagram. Moving away...
    2021 Social Media Hacks
    Jauntel Taffe
    • Feb 26, 2021
    • 2 min

    2021 Social Media Hacks

    It is no secret that Instagram’s ever-illusive algorithm is constantly making changes that affect both organic and paid efforts on the...
    CTV capitalizes on the unexpected landscape shift of 2021
    Christopher Valentine
    • Feb 4, 2021
    • 2 min

    CTV capitalizes on the unexpected landscape shift of 2021

    I think it is fair to say that over this past year, the majority of us have consumed a fair amount of content through the various...
    On the horizon for 2021
    Honor Brooks
    • Jan 26, 2021
    • 1 min

    On the horizon for 2021

    Technology is changing viewing and purchasing behavior and is evolving the way ads are delivered to the right customers. With the global...
    Dracula Kills 3D Billboards
    Christopher Valentine
    • Jan 10, 2020
    • 1 min

    Dracula Kills 3D Billboards

    While Mark Gatiss and Steven Moffit's (Dr. Who and Sherlock) three-part Dracula adaptation concluded last week on the BBC to mixed...
    Fox Sells Out of Ad Time Two Months Ahead of Event
    Ariel Brooks Benz
    • Dec 2, 2019
    • 2 min

    Fox Sells Out of Ad Time Two Months Ahead of Event

    Fox has sold out of its Super Bowl In-Game inventory in the quickest time for the last nine years. The 54th Super Bowl is still ten weeks...
    The Return to TV
    Ariel Brooks Benz
    • Oct 17, 2019
    • 1 min

    The Return to TV

    It's no surprise that the big streaming sites like Amazon and online companies like Wayfair are willing to spend large amounts on...
    Key to D2C
    Honor Brooks
    • Oct 8, 2019
    • 1 min

    Key to D2C

    With all the options available to us, companies are having to explore new marketing tactics and platforms to have the edge on their...
    What's New in Streaming?
    Ariel Brooks Benz
    • Sep 30, 2019
    • 2 min

    What's New in Streaming?

    Last week NBCUniversal announced that its new streaming service will roll out in April of next year which will be subscription and add...
    The TV Evolution
    Christopher Valentine
    • Aug 2, 2019
    • 3 min

    The TV Evolution

    Whilst the days of traditional TV broadcast and watching do look to be forever changed, it is far from the end of TV. The TV industry has...

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