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  • Writer's pictureHonor Brooks

On the horizon for 2021

Updated: Feb 12, 2021

Technology is changing viewing and purchasing behavior and is evolving the way ads are delivered to the right customers. With the global shift in response to current events paired with the ongoing change in the marketing landscape, brands are quickly adapting and innovating the way they reach consumers. With media consumption at an all-time high, brands are strengthening their message and improving their approach to providing meaningful content and experiences for their consumers.

Below are some of the marketing trends for 2021.

  • The accelerated shift of TV’s programming source away from the traditional cable package into the digital streaming world will provide network groups the opportunity to roll out more innovative online shopping capabilities

  • Implementation of seamless messaging across all platforms for a more unified customer journey will drive customer loyalty and retention

  • As our cookie-free future approaches, the shift in focus on privacy will continue to pave the way for more emphasis on contextual targeting to reach the desired consumer

  • Expansion of private marketplaces over the open exchange with high-quality inventory, and more transparency, will allow for faster and more constant campaign optimizations through AI learnings

  • The increased focus on social issues will make using a human element of authenticity imperative for highlighting businesses that are making a difference

2021 is shaping up to be a remarkable year for the marketing industry. And the trends highlighted above would have a long-term impact on business. Taking advantage of these growing opportunities now will keep your company competitive for years to come.

Reach out to our BB3 team to explore solutions and manage through uncertainty together.

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