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  • Writer's pictureAriel Brooks Benz

Don't cancel that next TV spot!

You know what they say: 'You can't swing a cat on the internet without hitting an article about how traditional TV advertising is dead.' But before you go and cancel your next TV spot, let's take a closer look at the facts.

As business owners and CMOs, we all know the importance of being where our target audience is. And guess what? The vast majority of American adults (around 96%) still watch traditional TV, making it one of the most effective ways to reach a mass audience.

Think of TV advertising as the professional wrestler of your marketing mix: it may not be as agile as social media, but it sure packs a punch when it comes to reach and impact. Plus, it's not just about the number of viewers tuning in, it's about who's watching. TV reaches all demographics, including those elusive millennials and Gen Zers.

But, you might ask, isn't TV advertising expensive? Well, yes and no. When compared to other forms of advertising, TV can be a bigger investment. But when you factor in the number of people you're reaching and the impact a TV ad can have, it's actually quite cost-effective. Plus, you can always negotiate a better rate by running your ads during less popular times or on less popular channels.

Now, let's talk about how TV advertising can help scale your brand. You know that feeling when you hear a catchy jingle or see a familiar logo and can't help but hum along or think fondly of the brand? That's the power of TV advertising. It creates emotional connections with your audience, which in turn can lead to increased brand loyalty and sales.

But don't just take our word for it. Look at some of the biggest and most successful brands out there: Coca-Cola, McDonald's, Nike. They've all heavily invested in TV advertising, and it's helped them become the household names they are today.

So, before you cancel that next TV spot, remember: traditional TV advertising may not be as flashy as its newer, digital counterparts, but it packs a powerful punch when it comes to reaching and scaling your brand.


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