Drive to Retail
CHALLENGE
A challenger brand furniture company wanted to gain market share without having the deep pockets of big chains in the space. The client’s primary goal was to increase brand engagement with consumers and drive store traffic into the store. The secondary goal was to build brand recognition and credibility with businesses for larger B2B sales.
APPROACH
Our team worked to develop and implement a 360 omni-channel campaign. Using social media, email, radio, public relations and community outreach campaigns we would seek to reach their audience wherever they where. The campaign sought to inform and engage the public, with a conservative advertising and marketing budget.
RESULTS
Our team was able to cross over their break-even benchmark into profitability and foot traffic across stores increased by 245%. The furniture store experience increased brand recognition and sales grew to $2m.
Our Team
The BB3 Group team has a wealth of experience of minimizing the risk of marketing cost whilst maximising return on investment. Meet our team of experienced media, marketing and client service professionals coming together to deliver unmatched ROI results.
Ariel, Founder
Ariel is a marketing strategist with specific expertise in product launches, new market penetration, and brand revitalization. She has a solid track record with successful performance-based media management experience that covers all aspects of media including television, CTV, Programmatic, social, and digital. Ariel held positions as both Media Director and Senior Director of New Business development prior to founding BB3 and developing our team.
After spending the first half of her media career on the media and analytics side in both Performance-based advertising and general advertising, she transitioned into strategic planning with a focus on measured-response media, working on brands such as Life Alert, Colorwowhair.com, AdamandEve.com, Publishers Clearing House, Soda Stream, THQ, Freixenet, Conair, Audien Hearing, Guitar Center and Mercury Insurance.
Christopher, Data
Chris heads up data analytics as well as BB3's presence in Europe. His key initiatives include leveraging data to maximize client ROI, advancing the analytics capabilities of the agency, providing direction for agency strategic decision making, and informing strategies that improve agency capabilities. With a wide breadth of business knowledge under his belt, Chris is uniquely positioned to help clients solve tough business challenges with marketing strategies across international borders. His attention to client care is second to none.
Honor, Media
Honor brings a wealth of experience and negotiating prowess to BB3 team having worked her way up the ranks. With meticulous attention to detail, she knows every aspect of response-driven marketing which allows her unique insights into how to put together innovative media campaigns. Honor understands the nuances of media buying as well as media outlet sales structure, inventory and programming. She oversees all local broadcast, national cable, satellite and syndication schedules to ensure they deliver the best combination of performance and reach based on the media strategy.
Mia, Digital and Social
Mia Skwiot is a social media and communications guru who understands that everyone has a story to tell and the strategies to get those stories in front of the right audience. Her experience in PR and passion for crafting memorable messages that help brands engage with their audience in meaningful ways led her to BB3. Mia spearheads the ROI-focused, high-volume, influencer campaigns and cultivates long-term relationships with key content creators. She also oversees the digital and paid social media executions across various ad platforms including Facebook, Instagram, YouTube, and TikTok