Ariel is a marketing strategist with specific expertise in product launches, new market penetration, and brand revitalization. She has a solid track record with successful performance-based media management experience covers all aspects of media including television, OTT, Programmatic, social and video. Ariel held positions as both Media Director and Senior Director of New Business development prior to founding BB3 and developing our team.
After spending the first half of her media career on the media and analytics side in both Performance-based advertising and general advertising, she transitioned into strategic planning with a focus on measured-response media, working on brands such as Life Alert, YayYo.com, AdamandEve.com, PCH, Soda Stream, THQ, Freixenet, Conair, Cyber Defender, Guitar Center and Mercury Insurance.
Chris is in charge of data analytics as well as BB3's presence in Europe. His key initiatives include leveraging data to maximize client ROI, advancing the analytics capabilities of the agency, providing direction for agency strategic decision making, and informing strategies that improve agency capabilities. With a wide breadth of business knowledge under his belt, Chris is uniquely positioned to help clients solve tough business challenges with marketing strategies across international borders. His attention to client care is second to none.
Honor brings a wealth of experience and negotiating prowess to BB3 team having worked her way up the ranks. With meticulous attention to detail, she knows every aspect of response-driven marketing which allows her unique insights into how to put together innovative media campaigns. Honor understands the nuances of media buying as well as media outlet sales structure, inventory and programming. She oversees all local broadcast, national cable, satellite and syndication schedules to ensure they deliver the best combination of performance and reach based on the media strategy.
Jauntel, Digital and Social
Jauntel Taffe has extensive experience in social media advertising, digital marketing strategies and possesses first-hand knowledge of what it takes to construct highly noteworthy campaigns. Jauntel specializes in providing clients with the ability to creatively achieve the most efficient ROI that paid social and digital placements can afford while enabling national, international and local brands to meet and engage with consumers in an authentic and relevant voice.