Drive to Retail
CHALLENGE
A challenger brand furniture company wanted to gain market share without having the deep pockets of big chains in the space. The client’s primary goal was to increase brand engagement with consumers and drive store traffic into the store. The secondary goal was to build brand recognition and credibility with businesses for larger B2B sales.
APPROACH
Our team worked to develop and implement a 360 omni-channel campaign. Using social media, email, radio, public relations and community outreach campaigns we would seek to reach their audience wherever they where. The campaign sought to inform and engage the public, with a conservative advertising and marketing budget.
RESULTS
Our team was able to cross over their break-even benchmark into profitability and foot traffic across stores increased by 245%. The furniture store experience increased brand recognition and sales grew to $2m.
TV & CTV
At BB3, our media planning and buying services allow us to assemble and evaluate data to determine your specific media needs. Whether it’s traditional TV ads or CTV — we can adapt your goals to the right strategy and deploy the right tactics to achieve your goals.
TV
While TV is often considered the platform of choice for raising brand awareness, new technologies now offer scope for more sophisticated and intelligent marketing techniques – precision targeting and revolutionary tracking make it an excellent channel for driving social engagement and direct response. TV advertising can generate an immediate response and make your brand famous.
Combining the biggest TV moments and highest-profile TV spots alongside the hardest-working, most efficient channels – as only an independent agency can – leads to some truly impressive outcomes.
CTV
Our performance marketing full-funnel CTV campaigns combine the impact and credibility of TV with the precision targeting capabilities of digital allowing your brand to reach viewers on any connected device.
We drive brand recognition on the big screen and use cross-platform and cross-device tracking and targeting to deliver consumers straight to your website or storefront.
Our unmatched strategy combines contextual targeting personas, 3rd party data segmentation, Private marketplace deals on premium CTV inventory, and best-in-class technology that delivers the results marketers expect from their performance channels.