Drive to Retail
CHALLENGE
A challenger brand furniture company wanted to gain market share without having the deep pockets of big chains in the space. The client’s primary goal was to increase brand engagement with consumers and drive store traffic into the store. The secondary goal was to build brand recognition and credibility with businesses for larger B2B sales.
APPROACH
Our team worked to develop and implement a 360 omni-channel campaign. Using social media, email, radio, public relations and community outreach campaigns we would seek to reach their audience wherever they where. The campaign sought to inform and engage the public, with a conservative advertising and marketing budget.
RESULTS
Our team was able to cross over their break-even benchmark into profitability and foot traffic across stores increased by 245%. The furniture store experience increased brand recognition and sales grew to $2m.
Case Studies
Every client is unique, and every campaign presents a new challenge. We thrive on finding ways to tackle these challenges to ensure we drive our client’s businesses forward.
01
Increasing Market Share
CHALLENGE
A leading service for senior citizens was experiencing a decrease in new client acquisition as they reached wear out on their media placement.
APPROACH
To achieve the highest possible ROI, BB3 relied on a creative media approach to form partnerships and work with untapped media platforms to move outside of the limited traditional media mix that had been implemented for years.
RESULTS
By targeting caregivers and reaching new audiences previously left untapped, BB3 successfully expanded the client’s station base increasing the client’s market share by ~24% year over year.
60,000+
New leads generated in the first year
70+
New networks and platforms added to the campaign
BB3 now books the market share of the client’s media and enjoys a great partnership with one of TV’s longest running services.
02
Driving Online Sales
CHALLENGE
A prominent e-commerce brand has been providing discrete service for products in the adult category since 1960. However, since many US media outlets are weary of the category the company struggled to effectively connect with its audience.
APPROACH
Extensive research using 1st and 3rd party data allowed us to define an audience and an approach to reach their audience. Our strategy focused on targeting an interest-based audience using video. Our team used a combination of competitive research along with tasteful and compelling creatives to gain station approvals and take the brand to market on national cable and OTT.
RESULTS
By thinking outside the box, our team was able to vastly increase the client’s station approvals, drive engagement and increase profitable sales among new customers through untapped outlets on national cable and digital platforms.
profitable Media buys
196%
5 to 80+
networks
Every $1 spent on the campaign generates over $2.2 in direct sales. "We’ve been delighted with our relationship with BB3. We were able to grow one client’s profitable media buys 196%!” — Mary Ann Bautista, Bautista Direct Marketing, Inc.
03
OTT for e-Commerce
CHALLENGE
A leading e-commerce brand was eager to tap into the OTT/CTV space to reach the younger generations that they were unable to reach with TV and social media campaigns. High CPM’s and cost of entry make these platforms a challenge for many brands to succeed. Our clients were among the first D2C TV brands to successfully move into the streaming/CTV space.
APPROACH
Our media team deployed a high-impact OTT campaign by leveraging contextual targeting with 3rd party audience segments comprised of users that were in-market for the category. Other considerations such as geolocation, popular networks, and devices with strong visit rates were also incorporated into the campaign’s targeting methodology and optimized during the campaign. All previous site visitors from the past 36 months were then excluded to ensure the campaign would only reach a new audience. The campaign was then served across CTV and OTT publishers
RESULTS
By moving the client into a new space to reach the client that they were unable to reach. Through our linear TV efforts we were able to find a new profitable revenue stream for the brand whilst introducing them to a whole new demographic.
attributed orders through offer code
60,000+
in sales
2M+
of orders were new client acquisitions
76%
"We have worked with Ariel Brooks Benz (BB3) for years and the team has proven to have the qualities that are important for purchasing TV media: experience, relationships within the media and marketing shrewdness. BB3 grew our short form TV over 2 times in a 2-year period and took our campaign into the OTT space making the brand one of the first D2C successes on OTT." — Chad Davis, Marketing Director, Customer Acquisitions PHE
04
Financial Services
CHALLENGE
A challenger brand in lending came to our team to devise a strategy to break into the market and gain market share. The company was new to TV and was unsure of how to get viewers to move from their trusted providers to someone new in the space.
APPROACH
Our team collaborated with creative teams to generate a series of 3 stop animation creatives that focused on the pitfalls of working with existing providers. We also used a combination of 1st and 3rd party data to create a strategy that focused on the consumers most likely to need the service.
RESULTS
By targeting viewers in the market for new loans we were able to generate a lift in brand awareness and drive viewers to the site. The combination of unique creative messaging and a strong call to action along with data focused optimization lead to a successful test campaign.
5,000+
New leads generated in the first year
10+
Networks including CNN, USA, MTV and Headline News
30,000+
In-market viewers reached
The campaign was a success and the company has gone on to create other lending and credit services.
05
CBD
CHALLENGE
A CBD company looking to be come the 1st brand on national TV approached us to find a way to break into the market. At the time there had been no CBD clients on air in the US and there was a lack of education and information on the benefits of CBD.
APPROACH
Our media team worked with the client to define the most compelling aspects of CBD and the benefits that would resonate with viewers. We also had to devise a creative that both educated the viewer and drove viewers to the site to purchase.
RESULTS
By working with top networks we were able to gain approvals on some of the largest network groups for national cable. This allowed the client to scale the brand beyond what they were able to do through social and digital efforts and generate a new, and profitable, revenue stream whilst putting the brand in front of millions of US viewers
60,000+
Site visits
30,000+
Attributed orders
$250,000+
in directly attributed sales
The combination best in class attribution and strong network relationships we were able to generate a successful test campaign which generated a strong ROI for the client.
06
App Downloads
CHALLENGE
A metasearch App looking to break into the marketplace and generate app downloads during beta. The goal was to define the audience and get a gauge on the company’s viability in the market.
APPROACH
Our media team worked with the client on a compelling call to action and used 3rd party audience segments to find potential users that were in-market for the service. Other considerations such as geolocation, popular networks and time periods were also incorporated into the campaign’s targeting methodology and optimized during the campaign.
RESULTS
By focusing on the audience most likely to use the app we were able reach 16,810,000 potential customers.
200,000+
Site visitors
4,000+
Attributed downloads through offer code
76%
of orders were new client acquisitions
The combination of strong data research and best in class attribution we were able to generate a successful test campaign which has tuned into a long-lasting relationship with the client on this and other projects.
07
Premium Product Sales
CHALLENGE
Long standing seller of premium adjustable beds sought to revive the brand after years off air. In home consultations and long sales process had always proven an issue for the client and made media optimization a challenge.
APPROACH
Using a combination of 1st and 3rd party data and extensive consultation with the client, our team drafted the initial “comeback” campaign. Our focus was real-time optimization based on CPL followed by a match back optimization using completed sales data to match back sales to original airings.
RESULTS
With a conservative growth plan we were able to roll out the campaign across major networks whilst maintaining a lead value 21% under the client’s original goal. Furthermore by marrying the closed sales data with our media data, we are able to optimize media based on the most relevant benchmark, sales, and increase overall profitability.
New leads generated in first year
91,000+
Networks and platforms
20+
By working closely with the client and relying on data we rolled out a profitable campaign and gained brand recognition whilst achieving a strong ROI.
08
Drive to Retail
CHALLENGE
A challenger brand furniture company wanted to gain market share without having the deep pockets of big chains in the space. The client’s primary goal was to increase brand engagement with consumers and drive store traffic into the store. The secondary goal was to build brand recognition and credibility with businesses for larger B2B sales.
APPROACH
Our team worked to develop and implement a 360 omni-channel campaign. Using social media, email, radio, public relations and community outreach campaigns we would seek to reach their audience wherever they where. The campaign sought to inform and engage the public, with a conservative advertising and marketing budget.
RESULTS
Our team was able to cross over their break-even benchmark into profitability and foot traffic across stores increased by 245%. The furniture store experience increased brand recognition and sales grew to $2m.
Sales growth of
over 3 years
400%
21,000
Grew Facebook community to
Our marketing efforts allowed for a direct engagement with consumers online creating a community around the brand. It also established the brand as a trusted B2B vendor able to fulfill large tenders.