
The Return to TV
It's no surprise that the big streaming sites like Amazon and online companies like Wayfair are willing to spend large amounts on securing Primetime spots. We see movement back to TV from companies fearing digital tactics that cause brand safety issues. There is also concern around a lack of universal measurement and vetting processes in digital and social platforms. This shift back to TV is not just the established brands we are used to seeing on TV. There is also a big wave