Drive to Retail
A challenger brand furniture company wanted to gain market share without having the deep pockets of big chains in the space. The client’s primary goal was to increase brand engagement with consumers and drive store traffic into the store. The secondary goal was to build brand recognition and credibility with businesses for larger B2B sales.
Our team worked to develop and implement a 360 omni-channel campaign. Using social media, email, radio, public relations and community outreach campaigns we would seek to reach their audience wherever they where. The campaign sought to inform and engage the public, with a conservative advertising and marketing budget.
Our team was able to cross over their break-even benchmark into profitability and foot traffic across stores increased by 245%. The furniture store experience increased brand recognition and sales grew to $2m.
We buy media, but at the core, we are a data and analysis company that focuses on building and scaling businesses through highly efficient response-driven campaigns.
RESEARCH & DATA
We invest heavily in research tools and partner with the leaders in 3rd party data and attribution to ensure we have the best insights on our side. We research demographic, psychographic, viewership patterns, and audience fit across all platforms to ensure we are reaching your audience wherever they are watching. We rely on new technology and data to bring precision to your campaign.
Who we are
As a boutique agency, BB3 replaces the inflexibility and bureaucracy of a big agency with efficiency and personal service. Our team possesses unparalleled knowledge and experience in the industry and we are constantly evolving as the media landscape evolves.
We believe that our clients deserve our full attention at all times and that our service extends beyond advertising. Our senior team members will be with you every step of the way learning about your unique business and goals ensuring you get the results and service you deserve.
From creative producers and writers to attribution and data partners, BB3 prides itself on collaborating with the top creative teams, analytical minds, and data platforms in the industry to ensure that every aspect of your campaign sets you up for success.
What we do
WE ACHIEVE SUCCESS WHEN YOUR GOALS ARE MET.
Because we know our success is completely dependent on yours, we start every campaign from a media-agnostic, results-driven approach. We work with the brightest talent and the newest technology to ensure we're scaling your campaign profitably. Our goal is to ensure your marketing activities produce a net revenue stream.
We deliver your message wherever your target is watching or listening whether that is on live TV, CTV, Social Media, or YouTube. Regardless of the medium, your media data is diligently collected, analyzed, and used to drive fact-based optimization decisions, efficiently improving your bottom line.
BB3 is dedicated to creating custom solutions for each of our valuable clients. No two products or services are the same, so no two media plans should be the same. We tailor your media and marketing plan to get the most out of every media dollar you spend, ensuring that your media budget is working for you. We work closely with our clients to understand their goals, customize their marketing and create a stimulating experience, fostering long-lasting partnerships.
"We have worked with BB3 for years and the team has proven to have the qualities that are important for purchasing TV media: experience, relationships within the media and marketing shrewdness. BB3 grew our short form TV over 2x's in a 2-year period and took our campaign into the OTT space making the brand one of the first D2C successes on OTT."
— Chad Davis, Marketing Director, Customer Acquisitions, PHE
CALIFORNIA / USA
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