A challenger brand furniture company wanted to gain market share without having the deep pockets of big chains in the space. The client’s primary goal was to increase brand engagement with consumers and drive store traffic into the store. The secondary goal was to build brand recognition and credibility with businesses for larger B2B sales.
Our team worked to develop and implement a 360 omni-channel campaign. Using social media, email, radio, public relations and community outreach campaigns we would seek to reach their audience wherever they where. The campaign sought to inform and engage the public, with a conservative advertising and marketing budget.
Our team was able to cross over their break-even benchmark into profitability and foot traffic across stores increased by 245%. The furniture store experience increased brand recognition and sales grew to $2m.
It's no surprise that the big streaming sites like Amazon and online companies like Wayfair are willing to spend large amounts on securing Primetime spots. We see movement back to TV from companies fearing digital tactics that cause brand safety issues. There is also concern around a lack of universal measurement and vetting processes in digital and social platforms. This shift back to TV is not just the established brands we are used to seeing on TV. There is also a big wave
With all the options available to us, companies are having to explore new marketing tactics and platforms to have the edge on their competitors and reach their consumer base. The most successful brand names in recent years have a handful of methods in common. From the design of their products to how they reach their customers. Brands like Casper, Harry's and Allbirds have these successful tactics in common They have mastered creating great products that fulfill everyday needs
Last week NBCUniversal announced that its new streaming service will roll out in April of next year which will be subscription and add based with 15,000 hours of content. The platform will boast a lot of its well-loved back catalogue including Parks and Recreation, The Office and 30 Rock. Pricing is said to be announced closer to the launch. The name 'Peacock' references NBC's iconic colorful logo that has seen several reincarnations over the years. Not only does the name dis
Whilst the days of traditional TV broadcast and watching do look to be forever changed, it is far from the end of TV. The TV industry has responded to the call to arms issued by the digital revolution the only way it could, by making friends with the enemy and reinventing itself, transforming content production and utilizing the innovative technology that once threatened its very existence. This has culminated in the host of new connected TV platforms (Amazon Firestick, Now T