Drive to Retail
CHALLENGE
A challenger brand furniture company wanted to gain market share without having the deep pockets of big chains in the space. The client’s primary goal was to increase brand engagement with consumers and drive store traffic into the store. The secondary goal was to build brand recognition and credibility with businesses for larger B2B sales.
APPROACH
Our team worked to develop and implement a 360 omni-channel campaign. Using social media, email, radio, public relations and community outreach campaigns we would seek to reach their audience wherever they where. The campaign sought to inform and engage the public, with a conservative advertising and marketing budget.
RESULTS
Our team was able to cross over their break-even benchmark into profitability and foot traffic across stores increased by 245%. The furniture store experience increased brand recognition and sales grew to $2m.
Our Work
For Lear Capital, we challenged the long-held separation between brand and performance media. The team planned and bought creator partnerships that functioned simultaneously as awareness, education, and acquisition channels, eliminating the need for traditional lower-funnel media. Using emerging creator tools and platform-native formats, the campaign achieved unprecedented scale on YouTube and extended across major social platforms, proving that paid collaborations can deliver response at every stage of the funnel. This work exemplifies the future of planning and buying for modern performance marketing.
