A challenger brand furniture company wanted to gain market share without having the deep pockets of big chains in the space. The client’s primary goal was to increase brand engagement with consumers and drive store traffic into the store. The secondary goal was to build brand recognition and credibility with businesses for larger B2B sales.
Our team worked to develop and implement a 360 omni-channel campaign. Using social media, email, radio, public relations and community outreach campaigns we would seek to reach their audience wherever they where. The campaign sought to inform and engage the public, with a conservative advertising and marketing budget.
Our team was able to cross over their break-even benchmark into profitability and foot traffic across stores increased by 245%. The furniture store experience increased brand recognition and sales grew to $2m.
Fox has sold out of its Super Bowl In-Game inventory in the quickest time for the last nine years. The 54th Super Bowl is still ten weeks away, but Fox Sports’ ad sales team has already sold out the entire in-game advertising inventory. Records show it’s the quickest sell-out in the last five years and the first time it’s sold out early in the last five years. It's sold a total of 77 spots, with the most expensive 30-second spot costing $5.6 million. Several advertisers misse