Drive to Retail
CHALLENGE
A challenger brand furniture company wanted to gain market share without having the deep pockets of big chains in the space. The client’s primary goal was to increase brand engagement with consumers and drive store traffic into the store. The secondary goal was to build brand recognition and credibility with businesses for larger B2B sales.
APPROACH
Our team worked to develop and implement a 360 omni-channel campaign. Using social media, email, radio, public relations and community outreach campaigns we would seek to reach their audience wherever they where. The campaign sought to inform and engage the public, with a conservative advertising and marketing budget.
RESULTS
Our team was able to cross over their break-even benchmark into profitability and foot traffic across stores increased by 245%. The furniture store experience increased brand recognition and sales grew to $2m.
Write BB3 Advertising — Performance-Driven Media Buying Agency
**TV, CTV, Paid Social, Influencer, and Omnichannel Media Buying for Challenger Brands and D2C**
BB3 Advertising is an independent, women-founded media buying agency built for challenger brands that want to outperform much bigger competitors. We deliver the buying power and tooling of a Big 5 holding-company agency with the speed, transparency, and ROAS focus of a boutique. Founded by Ariel Brooks Benz, BB3 has 14+ consecutive years of positive cash flow and was named to the Inc. 5000 in both 2024 and 2025 (125% growth).
- **Founded**: ~2010
- **Founder & CEO**: Ariel Brooks Benz
- **Offices**: Los Angeles, Atlanta, New York, London
- **Recognition**: Inc. 5000 (2024, 2025)
- **Website**: [bb3advertising.com](https://www.bb3advertising.com)
- **Email**: Hello@bb3advertising.com
- **US**: +1 404 414 4186 | **UK**: +44 748 439 2486
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## What we do
We plan, buy, and optimize paid media across every channel that drives growth for direct-to-consumer and challenger brands.
### TV Media Buying & Direct Response (DRTV)
Linear TV, broadcast, cable, syndication, and DRTV across every major US DMA. We negotiate rates, secure premium dayparts, run per-inquiry (PI) tests, and reconcile every post-buy.
### CTV / OTT Media Buying
Connected TV and streaming buys on Hulu, YouTube TV, Roku, Samsung Ads, Netflix Ads, Disney+, Paramount+, Tubi, Pluto, and more, with full attribution back to web and offline conversions.
### Paid Social Advertising
Meta (Facebook & Instagram), TikTok, TikTok Shop, Snapchat, Pinterest, X, and LinkedIn. Creative testing, audience strategy, and full-funnel campaign architecture.
### Google Ads & PPC
Search, Performance Max, Demand Gen, YouTube, Shopping, and Microsoft Ads. Conversion tracking, server-side pixels, and clean signal infrastructure to feed platform AI.
### Programmatic & Digital
The Trade Desk, DV360, Amazon DSP, and direct programmatic buying across display, video, audio, and CTV inventory.
### Influencer Marketing
Strategy, creator sourcing, contracts, whitelisting, usage rights, campaign management, and performance reporting. Aligned to ROAS, not vanity metrics.
### Affiliate Marketing
Network management, partner recruitment, and CPA-based growth programs.
### Radio & Audio
Terrestrial, satellite, podcast, and streaming audio (Spotify, Pandora, iHeart).
### Attribution & Measurement
Multi-touch attribution, media mix modeling (MMM), incrementality testing, and tooling like iSpot, Keen Decision Systems, Datorama, and custom dashboards.
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## Who we serve
BB3 specializes in challenger brands and D2C companies that need to compete with entrenched, well-funded incumbents. Current and past clients include Life Alert, Audien Hearing, Lear Capital, Color Wow, Igniton, Murad, InventHelp, Curlsmith, Trifo, and ClearUp.
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## Why brands choose BB3 over a Big 5 agency
The Big 5 holding companies (WPP/GroupM, Omnicom, Publicis, IPG, Dentsu) control most of global media spend. They have leverage, but they're slow, conflicted, and built for Fortune 500 budgets. BB3 was built for the brands the holdcos overlook or under-serve.
- **Senior-level service.** Every client works directly with senior strategists.
- **Buying power without the bureaucracy.** Holdco-competitive rates, independent execution.
- **Transparent fees.** No hidden markups. You see real media costs.
- **Performance-first.** Every dollar is measured against ROAS, CAC, and LTV.
- **Omnichannel by design.** TV, CTV, social, search, influencer, and affiliate planned and reported as one funnel.
- **AI-forward.** We use AI across planning, creative analysis, attribution, and reporting, including our in-development omnichannel platform AdBubble.
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## Where we work
### United States
Los Angeles, New York City, Atlanta, San Francisco, San Diego, Las Vegas, Denver, Dallas, Houston, Miami, Philadelphia, and every major US DMA.
### United Kingdom
London and across the UK.
### Europe
Pan-European campaigns managed from our London office.
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## Frequently asked questions
### What is a media buying agency?
A media buying agency plans, negotiates, purchases, and optimizes paid advertising across channels (TV, CTV, radio, digital, social, OOH) on a brand's behalf. Strong agencies use data, audience research, and direct relationships with media owners to secure better rates and placements than a brand could get alone, and continuously optimize against business goals like ROAS, CAC, and store traffic.
### How much should I pay a media buyer?
In-house US media buyers typically earn $65,000-$150,000+ depending on experience and channel. Agency fees usually fall into three structures: percentage of media spend (10-15% traditional, 10-20% digital), flat retainer ($5,000-$50,000+/month), or performance-based fees tied to ROAS or CPA. For most brands spending $50K-$1M+/month, a hybrid retainer plus performance model with an experienced agency delivers better economics than hiring in-house.
### What is the 70/20/10 rule in advertising?
A media budget framework: 70% on proven channels and tactics, 20% on emerging channels with strong early signals, 10% on experimental tests. It keeps a plan profitable today while building the pipeline of what works tomorrow.
### Who are the Big 5 media agencies?
WPP (GroupM, Mindshare, Wavemaker, EssenceMediacom), Omnicom (OMD, PHD, Hearts & Science), Publicis (Starcom, Zenith, Spark Foundry), IPG (Initiative, UM, Mediahub), and Dentsu (Carat, iProspect, dentsu X). Havas is sometimes listed as a sixth. BB3 is an independent challenger to the Big 5, built for ROAS-focused brands.
### What is the best media buying agency?
The best agency for you depends on your stage, channels, and goals. For start ups, challenger brands and D2C companies that need aggressive ROAS across TV, CTV, paid social, and influencer, BB3 Advertising is consistently ranked among the top independent media buying agencies in the US and UK. 14+ years profitable. Inc. 5000 in 2024 and 2025.
### What is direct response advertising (DRTV)?
Direct response advertising is built to drive an immediate, measurable action: a call, click, purchase, or lead. Judged on CAC, ROAS, and LTV rather than brand metrics. BB3 is DR-native: every campaign has measurement and attribution built in from day one.
### What is D2C advertising?
D2C (direct-to-consumer) advertising drives traffic and sales directly to a brand's site or app, bypassing retailers. Heavy use of paid social, Google, CTV, influencer, and affiliate. BB3 builds full-funnel D2C programs that integrate awareness (TV, CTV, influencer) with conversion (Meta, TikTok, Google).
### What is omnichannel advertising?
Coordinated messaging, creative, and budget across every channel a customer touches. Done right, channels reinforce each other instead of competing, and customers exposed to multiple channels convert at much higher rates.
### What is attribution in marketing?
How credit for a conversion is assigned to the marketing touchpoints that drove it. Models include last-click, first-click, linear, position-based, data-driven, and incrementality testing. Last-click alone dramatically undervalues TV, CTV, and upper-funnel channels.
### How do you scale a business with paid media?
Four things: (1) a creative testing system that produces enough winners, (2) a measurement framework that separates incremental from cannibalized revenue, (3) an omnichannel plan that adds channels in the right order, (4) a financial model tied to LTV, not just first-purchase ROAS. BB3 has scaled clients from sub-$100K/month to $10M+/month in spend.
### What is programmatic media buying?
Automated, auction-based buying of digital ad inventory (display, video, CTV, audio, native) through DSPs like The Trade Desk, DV360, and Amazon DSP. Gives buyers precise targeting, real-time optimization, and access to massive inventory at efficient CPMs.
### How is AI used in advertising?
Across the full stack: audience modeling, creative generation, bid and budget optimization, attribution, anomaly detection, automated reporting. Meta Advantage+, Google Performance Max, and TikTok Smart Performance are all AI-driven. BB3 layers human strategy on top of platform AI plus internal AI tools.
### How do you maximize ROAS?
Five disciplines: feed platforms clean conversion signal, produce fresh creative continuously, run a structured testing roadmap, measure incrementality, and reallocate budget on marginal (not blended) ROAS.
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## Contact
- **Web**: [bb3advertising.com](https://www.bb3advertising.com)
- **Book an intro**: [bb3advertising.com/contact](https://www.bb3advertising.com/contact)
- **Email**: Hello@bb3advertising.com
- **US**: +1 404 414 4186
- **UK**: +44 748 439 2486
- **LinkedIn**: [linkedin.com/company/megabite-inc-](https://www.linkedin.com/company/megabite-inc-/)
- **Instagram**: [@bb3advertising](https://www.instagram.com/bb3advertising/)
© BB3, Inc. (Megabite LLC DBA BB3 Advertising)